What We Kept Running Into
Underdosed Sodium
You're losing 500–1,200mg of sodium per hour when you train. Most products replace a fraction of that. So you keep drinking. Nothing changes.
Too Much Sugar
You don't need 20g of carbs to absorb electrolytes. That's not science. That's just cheaper to manufacture and easier to sell.
No Transparency
If you have to Google what's in your drink mid-race, something's wrong. Proprietary blends exist to hide how little is actually in there.
So Here's What We Actually Did
Sodium dosed for how much you actually sweat.
Not token amounts. Actual therapeutic doses for actual sweat loss.
No sugar. No fillers. Nothing you don't need.
Clean goes in, clean comes out. Your gut will notice.
Every ingredient named. Every dose listed. That's it.
Read the label in 10 seconds. Know exactly what you're getting.
We built UP for people who take their training seriously. This is just the next part of that.
UP started as a running brand. Still is. But the more time we spent training and talking to the people who wear our kit the more we heard the same thing.
The hydration stuff out there either feels like it was made for someone doing their first 5K or it's packed with ingredients nobody asked for. Nothing felt like it was built for people who actually put in the work.
