ABOUT US
Since 2023, UP Active has been on a mission to equip people with the tools, resources, and community to Show Up, everyday.
Our Story
UP was born out of a simple belief: movement changes everything.
We started as a small, community-led brand in Cape Town — showing up to run, train, and connect, no matter the weather, no matter the mood. What began with a few pieces of gear built for ourselves, grew into something much bigger: a brand that backs you through every mile, every lift, every moment you choose to keep showing up.
Our gear is performance-first — endurance-tested, sweat-approved, and designed with intention. But UP isn’t just about apparel. We’re about building a community of people who do hard things, chase bold goals, and back themselves to show up everyday.
SHOW UP
SHOW UP isn’t just a phrase — it’s the heartbeat of who we are.
It means getting out the door when you don’t feel like it. Lacing up when no one’s watching. Doing the session, the hill, the hard thing — not because it’s easy, but because it matters.
Showing up is less about motivation and more about commitment. It’s the decision to keep going, to stay in it, to bet on yourself even when it’s uncomfortable. And the best part? It compounds. Day after day, step after step — those moments you show up build something stronger than discipline. They build belief.
At UP, we don’t expect perfect. We just expect you to show up.
Every time you do, you become someone worth backing.
And we’ll be there, every mile of the way.
